Post-its as writing…

On Thursday October 8 2009 3M Company of Puerto Rico held a fashion show to promote some of their Post-it products. For the event, estudio interlínea was commissioned to design and execute the event’s visual language… of course, all of it made out of Post-its.

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To make the video more interesting, I used the music track Again and Again by The Bird and the Bee. As of October 11, 2009, the official website of the band is offline and the Internet Archive’s Wayback Machine was not useful in accessing its contact information. I will keep trying so that I can ask for a formal permit to keep the song in the video. If it is not granted, the song will be removed.

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PROJECT CREDITS _ Concept Lorna Ramos, 3M Puerto Rico Design and Execution Miguel Ortiz & Alberto Rigau Assistants Denisse Rodríguez, Juan Carlos Rubayo, Sofía Acevedo

Comments

[...] This video documents, in under 2 mins, the 15 hours spent playing with squares of colored paper. For photos of the setup, see here. [...]

posted by Post-its as writing | REFRACTION on 10.11.09 at 13:59

[...] worked with 3M before, a strategy was developed to directly impact the convention center’s walls. Post-its, Scotch [...]

posted by Pixelating Fashion « the design thinking and work of Alberto Rigau on 10.24.10 at 10:52

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