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Identity work done by Alberto Rigau

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An architecture school reaches its mid-teens

Arqpoli, the School of Architecture at the Polytechnic University of Puerto Rico reaches 15 years of age. It commemorates the milestone with a celebration for its students, alums and faculty members. Having already designed a book where it documented ...

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Pixelating Fashion

3M Puerto Rico recently commissioned Estudio Interlínea to provide a visual voice to the company’s presence in the Puerto Rico High Fashion Week, which was going to take Place in the Puerto Rico Convention Center. Having worked with 3M before, a strategy was developed to directly impact the convention center’s ...

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SHPO: Its cultural context influences a branding effort

The re-branding effort for the State Historic Preservation Office of Puerto Rico which is based on the particular cultural context of Puerto Rico's history. Spanish-Colonial influence meets a modern detail in a logo composition which uses window louvers to communicate the pluralized setting in which this chapter operates in. The ...

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Post-its as writing…

On Thursday October 8 2009 3M Company of Puerto Rico held a fashion show to promote some of their Post-it products. For the event, estudio interlínea was commissioned to design and execute the event's visual language… of course, all of it made out of Post-its....

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Fondation Marguerite et Aimé Maeght (MAEGHT)

Dialogues in Design was a one-week studio experience in design, working with Massimo & Lella Vignelli and Armando & Cynthia Milani. The workshop, international in scope, was conducted the beautiful setting, the studio of Italian designer Armando Milani in Le Rouret, near Nice on the French Riviera. The area, ...

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Working within a pre-established framework

The Puerto Rico chapter of Do.co.mo.mo, the most recent inductee into the larger world-level organization, had to present itself to the community to which it now belonged to. Ivonne Marcial, director of the chapter and photographer, shared a few images representative of the modern movement in Puerto Rico. The typographic ...

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Repositioning through branding

An architecture school intends to reposition itself as a center from which shifting points of view are experienced by students and faculty alike. Multi-layered camouflage forms a metaphor for an institution on whose shoulders rests the responsibility of defining strategies for the future. As such, it becomes a branding device, ...

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Branding to support a by client’s practice

Texel Corporation imports and exports…

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Coliseo de Puerto Rico Promotional Piece

Embracing what we do and how we do it. The Coliseum of Puerto Rico wanted to advertise itself, not its services or offerings, to potential candidates. It just wanted to offer a friendly reminder. The piece was designed, taking cue from day-to-day material, to provided some information about the ...

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Metaphor becomes message

A new dean takes over the younger of two architecture schools in Puerto Rico. First order of business: host an opening lecture to communicate initial ideas, intentions and plans. The public lecture, thus, had to be publicly advertised. Radiographic language was chosen to allow for the most direct message with ...

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