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Naming a cultural marker

For decades, Popular Inc.'s headquarters have been located in downtown Hato Rey, Puerto Rico.The building, commonly known as Popular Center, had never been officially identified as such. It was one of those names that reached common use by the constant reference of its employees. We had the task of giving ...

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Re-designing one’s own language

The School of Architecture at the Polytechnic University of Puerto Rico, with one of three architecture programs in the 100 mile-wide island, welcomes a new dean to re-position the curriculum’s academic focus. Market saturation pushes for visual separation while the new dean requires a branding system on which he can ...

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Taking a word mark to the gym

Aireko, a construction and construction management company based in Puerto Rico, hired us to update its word mark in anticipation of a 50th anniversary celebration. We took the word mark to the gym, reworking each letter by standardizing their typographic details to make them feel as a family....

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A university’s image updated, it’s language unified under one system

The Pontifical Catholic University of Puerto Rico, a 66 year old institution, was re-branded in an effort to better communicate with its student body and within the contemporary academic climate in Puerto Rico....

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SHPO: Its cultural context influences a branding effort

The re-branding effort for the State Historic Preservation Office of Puerto Rico which is based on the particular cultural context of Puerto Rico's history. Spanish-Colonial influence meets a modern detail in a logo composition which uses window louvers to communicate the pluralized setting in which this chapter operates in. The ...

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