ActivArte Exhibit Design
DESIGN FOR FLUIDITY AND AMPLITUDE Puerto Rico’s Art Museum’s ActivArte
BRANDING FOR LEGIBILITY
B. Fernández & Hnos., now over 125 years old, has had a few image updates over the past decades. We were tasked with updating the image to better communicate in the contemporary social media landscape.
Formal details were polished, typography and color updated, signage prepared and brand elements specified. The current business structure served as canvas for the new brand color structure.
Client
Popular, Inc.
Year Completed
CREDITS _ Coordination Carmen Lidin and Carlos Bruno, Corporate Communications, Popular, Inc. Exhibit Content & Creative Direction Arq. Jorge Rigau, FAIA and Alberto Rigau Designers Alberto Rigau and Alfonso Gómez Arzola Urban Design Consultant Arq. Thomas S. Marvel, FAIA Education Consultants Socorrito Díaz and Carmen Haddys Torres HO Scale Model Construction Scale Models, Arts and Technologies, Inc. (SMARTT) Webpage Design Amilcar Colón, Webxacto Detailed Woodwork Roberto Pérez Dendariarena General Woodwork Joel Ramos Steel Work Joel Ramos and Braulio Santos Vera Technology Consultant José Irizarry, Protech Programmer Gabriel Santillán Lighting Eric M. Jukelevics, EMJ Photography Electrical Consultant Joseph Hernández, JH Technical Service Photography Aerofoto Internacional, Marie Carmen Ubiles, Alberto Rigau, Alfonso Gómez Arzola, Seth Siditsky, Alexandros Koromilas Digital Printing Global Graphics Offset Printing Model Offset Printing and Ímpress Quality Printing Installation Assistants Bryan Torres, José Medina, Francisco González, Daniel Robles, Lemuel Beauchamp, Eduardo Miranda, Miguel Ortiz, Celina Bocanegra, Johann Sasso, Mario Sorani, Victor Blay, Mabel Plascencia, Claudia Rosa, Alex Martínez, Omar Torresola, Luis A. Cerda Collaborators Portland Streetcar Inc., Departamento de Transportación y Obras Públicas, Oficina de Urbanismo, Infraestructura y Ambiente, Oficina del Gobernador, La Fortaleza, Municipio de San Juan, José Lorenzo Torres, Susana Espinosa, Bernardo Hogan, Jaime Suárez, Maribel T. Suárez, Gilda Navarra, José Rigau, Arq. Oscar Oliver, Arq. Roberto Alsina, Arq. Liz Meléndez, Ing. Raúl Gayá, Arq. Carlos Camacho, Arq. Juan Penabad, Carlos Aponte, Edna Acosta, Ing. David Rosa, Wilmarie Laboy, Juan Ruiz, Suzette Jiménez, Ana Carbonell, Lourdes Folch
DESIGN FOR FLUIDITY AND AMPLITUDE Puerto Rico’s Art Museum’s ActivArte
San Patricio Plaza, one of the main shoppings malls in
Letterforms as a canvas for imagery In May 2012, La