Pontifical Catholic University of Puerto Rico Brand Identity

The Pontifical Catholic University of Puerto Rico, a 66 year old institution, was looking to update its 20+ year old visual identity to better communicate with its student body and within the contemporary academic climate in Puerto Rico.

We approached the project in terms of its systematic posibilities. It was never about just a trademark or specific colors, but as a system of various marks, typographies, proportions, colors, standards and symbolisms that could be transmuted from use to use and still belong to the design system.

Client
Popular, Inc.

0

Year Completed

CREDITS _ Coordination Carmen Lidin and Carlos Bruno, Corporate Communications, Popular, Inc. Exhibit Content & Creative Direction Arq. Jorge Rigau, FAIA and Alberto Rigau Designers Alberto Rigau and Alfonso Gómez Arzola Urban Design Consultant Arq. Thomas S. Marvel, FAIA Education Consultants Socorrito Díaz and Carmen Haddys Torres HO Scale Model Construction Scale Models, Arts and Technologies, Inc. (SMARTT) Webpage Design Amilcar Colón, Webxacto Detailed Woodwork Roberto Pérez Dendariarena General Woodwork Joel Ramos Steel Work Joel Ramos and Braulio Santos Vera Technology Consultant José Irizarry, Protech Programmer Gabriel Santillán Lighting Eric M. Jukelevics, EMJ Photography Electrical Consultant Joseph Hernández, JH Technical Service Photography Aerofoto Internacional, Marie Carmen Ubiles, Alberto Rigau, Alfonso Gómez Arzola, Seth Siditsky, Alexandros Koromilas Digital Printing Global Graphics Offset Printing Model Offset Printing and Ímpress Quality Printing Installation Assistants Bryan Torres, José Medina, Francisco González, Daniel Robles, Lemuel Beauchamp, Eduardo Miranda, Miguel Ortiz, Celina Bocanegra, Johann Sasso, Mario Sorani, Victor Blay, Mabel Plascencia, Claudia Rosa, Alex Martínez, Omar Torresola, Luis A. Cerda Collaborators Portland Streetcar Inc., Departamento de Transportación y Obras Públicas, Oficina de Urbanismo, Infraestructura y Ambiente, Oficina del Gobernador, La Fortaleza, Municipio de San Juan, José Lorenzo Torres, Susana Espinosa, Bernardo Hogan, Jaime Suárez, Maribel T. Suárez, Gilda Navarra, José Rigau, Arq. Oscar Oliver, Arq. Roberto Alsina, Arq. Liz Meléndez, Ing. Raúl Gayá, Arq. Carlos Camacho, Arq. Juan Penabad, Carlos Aponte, Edna Acosta, Ing. David Rosa, Wilmarie Laboy, Juan Ruiz, Suzette Jiménez, Ana Carbonell, Lourdes Folch

Other exhibits we've designed