Una de cal y otra de arena

  • Publications

CAPTIONS AS FOUNDATIONS WITHIN A LAYOUT

Puerto Rico’s short history has equipped the island with a rich and detailed history of its construction sector, particularly in techniques and ways of building. Our design presents this record for the public’s enjoyment.

The book’s size called for a layout where readers could read, learn, reflect, enjoy, share, or just use as quick reference. Image captions, traditionally attached in proximity to the content they represent, here portray a narrative of their own, not only complementing the visual, but also providing a secondary text that can be read in conjunction with the rest of the composition or in an independent manner. The jacket hints at the never ending nature of the construction process.

Client
Popular, Inc.

0

Year Completed

CREDITS _ Coordination Carmen Lidin and Carlos Bruno, Corporate Communications, Popular, Inc. Exhibit Content & Creative Direction Arq. Jorge Rigau, FAIA and Alberto Rigau Designers Alberto Rigau and Alfonso Gómez Arzola Urban Design Consultant Arq. Thomas S. Marvel, FAIA Education Consultants Socorrito Díaz and Carmen Haddys Torres HO Scale Model Construction Scale Models, Arts and Technologies, Inc. (SMARTT) Webpage Design Amilcar Colón, Webxacto Detailed Woodwork Roberto Pérez Dendariarena General Woodwork Joel Ramos Steel Work Joel Ramos and Braulio Santos Vera Technology Consultant José Irizarry, Protech Programmer Gabriel Santillán Lighting Eric M. Jukelevics, EMJ Photography Electrical Consultant Joseph Hernández, JH Technical Service Photography Aerofoto Internacional, Marie Carmen Ubiles, Alberto Rigau, Alfonso Gómez Arzola, Seth Siditsky, Alexandros Koromilas Digital Printing Global Graphics Offset Printing Model Offset Printing and Ímpress Quality Printing Installation Assistants Bryan Torres, José Medina, Francisco González, Daniel Robles, Lemuel Beauchamp, Eduardo Miranda, Miguel Ortiz, Celina Bocanegra, Johann Sasso, Mario Sorani, Victor Blay, Mabel Plascencia, Claudia Rosa, Alex Martínez, Omar Torresola, Luis A. Cerda Collaborators Portland Streetcar Inc., Departamento de Transportación y Obras Públicas, Oficina de Urbanismo, Infraestructura y Ambiente, Oficina del Gobernador, La Fortaleza, Municipio de San Juan, José Lorenzo Torres, Susana Espinosa, Bernardo Hogan, Jaime Suárez, Maribel T. Suárez, Gilda Navarra, José Rigau, Arq. Oscar Oliver, Arq. Roberto Alsina, Arq. Liz Meléndez, Ing. Raúl Gayá, Arq. Carlos Camacho, Arq. Juan Penabad, Carlos Aponte, Edna Acosta, Ing. David Rosa, Wilmarie Laboy, Juan Ruiz, Suzette Jiménez, Ana Carbonell, Lourdes Folch

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