SINGLE COLOR AS BRAND, PALETTE AS CATEGORIZATION El Gordito, Puerto
ArqPoli Brand Update
An architecture school intends to reposition itself as a center from which shifting points of view are experienced by students and faculty alike. Multi-layered camouflage forms a metaphor for an institution on whose shoulders rests the responsibility of defining strategies for the future. As such, it becomes a branding device, one highlighted by its associations with action and intervention.